The Indian consumer electronics Industry has, in the past few years, taken a big stride forward. Today, the consumer has loads of options. Even more important...
Daenyx has been on war footing for the past few years and the marketing strategy has evolved with time. Indian consumers have been the primary focus...
Sacchi Wali Khushi As the festivities charge the emotional vibrancy amongst the Indian audience, the newest campaign Naye Rishtey of Truvison aims to connect the brand...
The print media has a strong power to attract and influence the audience. Many love reading newspapers and magazines, and print media is all about these...
A few summers ago, V-Guard was getting ready to partner the Kochi Tuskers team in the IPL. Out of the blue came an unexpected challenge. The...
Godrej Appliances value customer aspirations and believes in offering relevant innovations, in sync with the brand philosophy of Soch Ke Banaya Hai. The campaigns are intended...
Cruise has always believed in delivering global quality products and has steadily evolved in strategic marketing activities. With the aim of providing healthy and pollutant free...
Hitachi is India’s largest selling Japanese air conditioning brand. With 30 years of legacy of innovative technology and superior cooling in India, Hitachi is one of...
Samsung India launched a QLED TV campaign titled Discover the Picture. Discover the Love, in an endeavor to strengthen the emotional connect with its consumers and...
Technology is a great enabler but can be complicated as it is often not as simple and reliable as we would want it to be. Haier...
LG Electronics India launched an emotional yet inspirational campaign themed CelebratingTheNew, revolving around how new innovations and new lifestyle aspirations make dreams come true, and more...
Daikin India in 2018 has focused on high visibility ad strategies. The 2018 season of the Indian Premier League witnessed Daikin India coming together with Delhi...
Blue Star Limited, in terms of advertising and brand communication, enhanced its advertising spends, given its continued thrust on the residential segment. The new range of...
Hitachi is India’s largest selling Japanese air conditioning brand. With 30 years of legacy of innovative technology and superior cooling in India, Hitachi is one of...
The last two years have seen a rapid evolution in the way viewers access TV content. These changes in consumer behavior are forcing marketing professionals to...
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