Haier

Refrigerators

  • A Global Pause

    A Global Pause

    While the impact of the coronavirus outbreak on business will play out over the next few quarters, the situation continues to look tough. China is a key source of components…Read More

  • A New Twist On Refrigeration

    An international team of researchers from the University of Texas at Dallas and Nankai University, China, has discovered a new refrigeration technology based on twisting and untwisting fibers. The team…Read More

  • A Mixed 1HFY20

    A Mixed 1HFY20

    A close look at sales figures of 1HFY20 versus 1HFY19 reveals interesting trends with the underlying fact that summer of 2019 was favorable for cooling products. The CE, HA, and…Read More

  • Marketing Consumer Electronics In India

    Marketing Consumer Electronics In India

    A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey – when it counts the most. Gaining a spot in the initial consideration…Read More

  • Enhancing Consumer Lifestyle

    Enhancing Consumer Lifestyle

    With smart and connected an accepted norm, the HA makers are moving toward offering models, which enhance the consumer’s lifestyle and make their lives convenient. Electric household appliances market is…Read More

  • A Stagnant Market

    A Stagnant Market

    The refrigerator market has been experiencing sustainable growth in recent years due to increasing demand for consumer goods, rapid economic growth, increasing demand for refrigerated food products, easy consumer finance,…Read More

  • Gaining A  Technical Edge

    Gaining A Technical Edge

    While appliances businesses till now have been contemplating the future with smart technology, 2018 is the year when buyers are finally seeing what is in store. The home appliances market…Read More

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