• A Global Pause

    A Global Pause

    While the impact of the coronavirus outbreak on business will play out over the next few quarters, the situation continues to look tough. China is a key source of components…Read More

  • A Devilish Love Affair

    Onida has managed to stand relevant in the minds of the consumers for these many years and credits its impactful and experimental advertising formats for it. For example, its Devil…Read More

  • Fridge of India

    LG Electronics India launched a refreshing commercial video Fresh Khaye India with Fridge of India. The video begins with home chefs cooking in their kitchens when they need certain ingredients…Read More

  • Things Made Thoughtfully

    With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of Things Made Thoughtfully with the idea #LetsStartRight. The film, conceptualized by…Read More

  • A New Twist On Refrigeration

    An international team of researchers from the University of Texas at Dallas and Nankai University, China, has discovered a new refrigeration technology based on twisting and untwisting fibers. The team…Read More

  • A Mixed 1HFY20

    A Mixed 1HFY20

    A close look at sales figures of 1HFY20 versus 1HFY19 reveals interesting trends with the underlying fact that summer of 2019 was favorable for cooling products. The CE, HA, and…Read More

  • Marketing Consumer Electronics In India

    Marketing Consumer Electronics In India

    A new McKinsey metric helps Indian marketers get buyers’ attention at the beginning of their decision journey – when it counts the most. Gaining a spot in the initial consideration…Read More

  • Enhancing Consumer Lifestyle

    Enhancing Consumer Lifestyle

    With smart and connected an accepted norm, the HA makers are moving toward offering models, which enhance the consumer’s lifestyle and make their lives convenient. Electric household appliances market is…Read More

  • A Stagnant Market

    A Stagnant Market

    The refrigerator market has been experiencing sustainable growth in recent years due to increasing demand for consumer goods, rapid economic growth, increasing demand for refrigerated food products, easy consumer finance,…Read More

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