A Global Pause
March, 2020While the impact of the coronavirus outbreak on business will play out over the next few quarters, the situation continues to look tough. China is a key source of components…Read More
Water Purifiers
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Positive Trend For Major And Small Home Appliances
October, 2019The major domestic appliances (MDA) global market recorded a good trend in the first six months of 2019. The market generated an overall value growth of 2.7 percent. For the…Read More
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Enhancing Consumer Lifestyle
August, 2019With smart and connected an accepted norm, the HA makers are moving toward offering models, which enhance the consumer’s lifestyle and make their lives convenient. Electric household appliances market is…Read More
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Will Smart Homes Become A Reality In India?
February, 2019The connected devices have the potential to become mainstream with the rollout of smart utilities as part of the smart city initiative. While smart homes have been around for over…Read More
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Technological Evolution Continues To Be The Marketing Mantra
September, 2018The brands and retailers who will find success in the current year and beyond are the ones that can successfully evolve along with consumers. For some, evolving might mean exploring…Read More
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Gaining A Technical Edge
August, 2018While appliances businesses till now have been contemplating the future with smart technology, 2018 is the year when buyers are finally seeing what is in store. The home appliances market…Read More
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Home Automation Gains Ground in India
March, 2018Automation is clearly a priority and companies are actively exploring the potential to drive growth in home automation in India. India is racing toward Industry 4.0 and automation is changing…Read More
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A Bright Future Ahead
January, 2018The future of consumer appliances in India looks bright in the coming years, with an increase in the penetration of appliances expected. The home appliances market is passing through a…Read More
Dealers Speak
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The washing machines segment is growing. In an up-country market, neither technologies nor features matter. It witnesses only price wars. Fully automatic machines are more popular in cities but in...Read More -
The washing machines market is expected to grow at a healthy 10 percent. We mainly sell semi-automatic washing machines, since they are more in demand in our area. The new...Read More -
Major challenge faced by us was a substantial price increase in the washing machines segment. This affected our sales, and consumers were forced to purchase a lesser brand than maybe...Read More -
Since we have diversified our business into retail and opened more outlets, the business is growing. It has been observed that online sales and dealer showrooms in the malls affect...Read More -
The biggest challenge faced by consumers is making a purchase decision. The consumers are confused regarding top-loading and front-loading washing machines and their output. On the technology aspect, consumers are...Read More -
Overall the washing machines segment is growing. The consumer trend is shifting from semi-automatic to fully automatic models. Recently, companies have introduced a new technology of inverter motor for washing...Read More -
Nowadays the consumers have become tech-savvy with a strong knowledge regarding the use and benefits of latest technologies. While making a purchase decision they are already familiar with the technical...Read More -
2018-19 saw the advent of an advanced invertor compressor technology, vouched to reduce electricity consumption for consumers and provide impetus to air conditioner sales. This advanced technology has been welcomed...Read More -
The television segment saw OLED TV and smart TV technologies gain footprint. The prices have come down, driven by the rapid adoption of OLED displays and the growing investments in...Read More -
China has introduced a plethora of cost-effective and technologically advanced products into the market, resulting in massive supply and price reduction. When a consumer hits a store, there is comparison...Read More -
The segment, which has taken a leap forward in terms of technology, is smart TVs. Manufacturers are continuously upgrading technology and smart TVs have set the ball rolling. The sale...Read More -
The inverter technology gained traction in 2018 and is expected to thrive in 2019 as well. This technology, especially in the air conditioner segment, leads to power saving and is...Read More -
During this summer air conditioner sales will surge and the air conditioner market will grow. The companies are very competitive and offer cut-throat deals. The small retailers are hit with...Read More -
The elections will have a major impact; till the elections are over, the market is going to remain sluggish. The majority of the companies are focusing on invertor air conditioners...Read More -
The post-cyclone effect was observed on air conditioner sales for 2 to 3 days. Sales dropped, but when the cyclone subsided the market picked up again. The year 2018-19 emerged...Read More