Will Smart Homes Become A Reality In India?
February, 2019The connected devices have the potential to become mainstream with the rollout of smart utilities as part of the smart city initiative. While smart homes have been around for over…Read More
Water Purifiers
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Technological Evolution Continues To Be The Marketing Mantra
September, 2018The brands and retailers who will find success in the current year and beyond are the ones that can successfully evolve along with consumers. For some, evolving might mean exploring…Read More
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Gaining A Technical Edge
August, 2018While appliances businesses till now have been contemplating the future with smart technology, 2018 is the year when buyers are finally seeing what is in store. The home appliances market…Read More
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Home Automation Gains Ground in India
March, 2018Automation is clearly a priority and companies are actively exploring the potential to drive growth in home automation in India. India is racing toward Industry 4.0 and automation is changing…Read More
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A Bright Future Ahead
January, 2018The future of consumer appliances in India looks bright in the coming years, with an increase in the penetration of appliances expected. The home appliances market is passing through a…Read More
Dealers Speak
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During this summer air conditioner sales will surge and the air conditioner market will grow. The companies are very competitive and offer cut-throat deals. The small retailers are hit with...Read More -
The elections will have a major impact; till the elections are over, the market is going to remain sluggish. The majority of the companies are focusing on invertor air conditioners...Read More -
The post-cyclone effect was observed on air conditioner sales for 2 to 3 days. Sales dropped, but when the cyclone subsided the market picked up again. The year 2018-19 emerged...Read More -
Companies like Samsung, LG, Whirlpool, and Haier have bestowed us with competitive pricing and latest modern technologies. In terms of technology, we expect more models of bottom-mounted refrigerators (MBRs) since...Read More -
Both the brands we market, LG and Samsung, are doing well. With the advent of inverter technology, India is already a growing market. In terms of air conditioners, the major...Read More -
2018 was not in our favor as the sales of air conditioners witnessed a steep decline. 1.5-ton capacity with 3-star rating split models contributed 70 percent to sales. We are...Read More -
There is a lot going on in the Indian air conditioners industry. Energy efficiency and manufacturing indigenization are being aggressively promoted by the government, which is beneficial for the industry...Read More -
Air conditioners segment in our business witnessed stagnant growth of a mere 5 percent. It was forecasted for 2018 that harsh summer will drive the growth. However, unexpected rainfall hampered...Read More -
The marketing scenario in offline retail is transforming. In the earlier years, banners, hoardings, pamphlets, and word-of-mouth did the work for us. However, with such cut-throat competition, even small and...Read More -
Air conditioners witnessed highest growth on our counter with 20 percent rise in sales. There was an increase in the first-time buyers in 2018 due to extended summers. We anticipate...Read More -
2018 has been an all-time low for our business. Post GST the market witnessed a steep fall and continued to decline throughout the year. Refrigerator was the highest earning category...Read More -
H1 2018 was not profitable for us. Fluctuating prices led to consumers holding back from purchasing large appliances. Pre-monsoon showers resulted in decline of air conditioners sales, but led to...Read More -
Rise in household penetration of air conditioners has catapulted the sales from our counter. We have experienced 20 percent growth in the current financial year. Consumers are shifting from window...Read More -
We have experienced flat growth in 2018. E-commerce has emerged as the biggest challenge for offline traders. Online retail will continue to pose a threat to the traditional business model...Read More -
FY18 has been the most difficult year mostly for the dealer fraternity. After-effects of demonetization, GST implementation, unseasonal rain, and price hike slowed down the business significantly. We achieved only...Read More