Haier

Technology At Affordable Prices

The Indian consumer electronics Industry has, in the past few years, taken a big stride forward. Today, the consumer has loads of options. Even more important is the fact that everything on offer is suited to a consumer’s budget and requirement. In today’s competitive market, besides parameters of quality and efficient after-sales service, prices are providing to be main differentiator when it comes to purchase decisions. This mantra technology at affordable prices is always visible in constant up-growth of T-series is aiming for brighter horizons in the coming years. The company has never believed in resting on its past laurels. Instead, it has believed that right mix of innovation, quality, latest technology and all this at affordable prices, will definitely reach out to customers in the right way.

The mission and motto of T-series has been from the very beginning service to the end-consumer by giving best quality product with latest features backed with efficient and effective after-sales service at most competitive and affordable prices, which is continuing unabated and is the result of the progressive existence despite fierce competition.

The channel partners are the company’s most important assets. The networks of distributors/dealers are tied up with the company for years together and have reciprocated confidence and faith in one another in observing and protecting consumer interest in the service to the end-customer. Main focus is on Tier-II and Tier-III towns through the distributors/dealers network.

Considering the clutter in electronic and print media during the festive season, this season also T-Series focused on following ad campaigns like dealer’s conference for sale promotions. T-series focuses on a proper mix of ATL and BTL activities with emphasis on digital marketing. Word-of-mouth publicity by virtue of quality with affordable price is another big source of publicity for T-series. This time again, the company has focused on promotions toward electronic ad campaign by airing our 20-second LED ad (Aaj Tak, News Nation, News State, Network 18 India, and Zee Hindustan) during the festive period i.e., October-November, 2018. All in-house resources were used in the making of the ad like: creative team, editing team etc. The advertisement campaigns for T-series LED TV range was created for the users to discover perfect balance of picture and sound that cannot be unnoticed.

The tag line Gulshan Kumar Ji Ka Sapne Har Ghar Se Rishta Ho Apna with a shot zoom to Gulshan Kumar’s face completely mesmerized and then the shot cuts to a FHD picture quality of the TV. The medium used for this ad was mainly television; it was aired on five channels. Since the product is still in demand the marketing team ran the ad during New Year as well. The total budget of ATL and BTL mix activities was rolled out with an initial budget of Rs 50 lakh.

T-series does not work only to bring a new product, but continuously endeavors to craft products that can bring the change, redefine the quality, enhance the customers’ comfort, and allows them to enjoy it to the fullest. Each product is born after through consumer research and rigorous product test. The company’s faith and confidence infused centuries back in BTL still continues.

The company’s vision to pursue excellence in quality with future in mind, T-Series will continue to enlarge our products range and all this at affordable prices will definitely reach out to customers in the right way. Technology at affordable prices is always visible in the growth of T-series.

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