Sacchi Wali Khushi
As the festivities charge the emotional vibrancy amongst the Indian audience, the newest campaign Naye Rishtey of Truvison aims to connect the brand to the new, changing and progressively thinking India on a heart-to-heart level. The TVC aims to bring an emotional connect with the new age thinking. The TVC goes on to portray the strong bond between a son-in-law and his in-laws, depicting how times are changing. Through the ad film, Truvison aims to turn the tables and blend in the new age thinking with groom gifting the bride’s family, giving birth to Naye Rishtey. It underlines an old relationship which brings Nayi Shuruat Nayi Soach Ke Sath.
While family bonding arc anchored the ad film, Truvison also captures the essence of new relations. As a brand Truvison aims to connect to the consumers, at all levels. Our products at Truvison supports the functional aspect while the brand intends to build an emotional connect with the consumers, that too at every age group. This new TVC captures the minds of young India and their thoughts.
Some few insights on the TVC. The creative music as a key role is the first impression that binds to the whole scenario. Going hand in hand with the various emotions, the music brought life with a melodious score in the well-scripted play. Another of the very key process was the voice-over and audio mixing in the post-production. To present a lively and understanding advertisement, the levels were created perfect throughout the ad film. Despite the challenges faced during the shoot such as the unfortunate long 6 hour’s power outage and being far from the city, the outcome was outstanding.
Viewing to the responses received and success achieved with this campaign and advertisement, every penny invested was worth far beyond expectations. Bearing in mind of the space-age technology at present, and the options that keeping better and higher not just in terms of quality and features but prices; Truvison envisions providing Sacchi Wali Khushi along with high-quality home electronics to its customers in every corner of the country. Now, Truvison is persistent to bring the international feel for the Indian consumers at unbelievably potent prices.
Taking the campaign to the next level, Truvision shall bring a complete 360-degree approach to the messaging. The company has already engaged in cinema ads and print ads with key magazines to maximize its reach.