The board of Zee Entertainment Enterprises (ZEEL) has agreed to invest a sum of Rs 522 crore in Margo Networks (SugarBox). In the year 2017, ZEEL had acquired 80 percent equity stake in SugarBox. With this investment, ZEEL will be able to cash in on strong synergies of the technology developed by SugarBox with the current businesses of the company, and with a potential to significantly augment the digital-content consumption.
SugarBox enables internet services to work even in areas of bad or no network, and empowers users to access them without an active data connection. It creates a hyperlocal data-distribution ecosystem by installing CDN Edge servers at key places of interest (PoIs), which users can connect to over a local Wi-Fi network. SugarBox PoIs include public transport, public places, rural areas, hotels and co-living spaces, and malls, where a critical mass of users accesses a host of digital services.
Using the SugarBox platform, a user will be able to stream and download videos, listen to music, play games, learn on-the-go, shop online, pay bills, order food and groceries, book onward transport, and access other digital services, all without dependence on cellular data or even the need of an internet connection.