Xiaomi is expanding the offline availability of its Mi TVs in India. Starting Monday, Xiaomi’s Mi TVs will be available for experiencing and buying in over 500 Mi Preferred Partner stores across 9 cities, namely New Delhi, Bangalore, Ahmedabad, Kolkata, Indore, Patna, Pune, Mumbai and Maddur. Moreover, Xiaomi’s Mi TVs will soon be available across all cities wherein its Mi Preferred Partners are present, thereby “ensuring that customers in India can easily access these innovative products of great quality at truly honest pricing,” the company said in a press statement.
Previously, Xiaomi’s Mi TVs were exclusive to online channels like Flipkart and offline channels like Mi Home stores. The broader availability of Mi TVs across offline or brick and mortar stores, according to Xiaomi, has been rolled out to fulfil the incredible demand of the product. “Although the Mi LED Smart TV’s were initially available through Xiaomi India’s online partners and through the brand’s flagship Mi Home retail outlets, the products witnessed immense popularity over the last few months,” Xiaomi said.
Xiaomi has been slowly and steadily ramping production of its products in India. Only recently, it announced that it was dropping the weekly flash sale model for the Mi TV 4A.
The Mi TV 4A 32-inch and 43-inch are now available through open sale in the country. This means potential buyers can buy the Mi TV 4A 32-inch and 43-inch round the clock. Both the size variants of the Mi TV 4A were launched in March this year. While the 32-inch Mi TV 4A comes at a price of Rs 13,999 the bigger 43-inch version of the Mi TV 4A costs Rs 22,999.
Xiaomi also has the flagship 55-inch Mi TV 4 that has not been given a similar treatment yet, but because, all Mi TVs — Mi TV 4, Mi TV 4A — will be now available through more channels, it is only about time, Xiaomi drops the flash sale model for it as well. Xiaomi’s decision to make more units of the Mi TVs available through more sales channels may also have something to do with its upcoming product launch on September 27. The company is looking to bring more smart home ecosystem products to India on September 27 and a Mi TV reshuffle is also in the line. Teasers being put out by the company on social media suggest that it is looking to bring new smart TVs to India with built-in voice control, something that is missing in its first-generation Mi TVs.— India Today