Xiaomi Launches World’s Thinnest LED TV In Offline Markets With Vijay Sales

Xiaomi has announced the launch of Mi LED TV 4 PRO in the offline market exclusively with Vijay Sales, India’s leading electronics retail chain, which will be making this 55-inch ultra-thin LED TV available in over 80 of its stores, said a Xiaomi statement, adding that the Mi LED TV PRO will be available across all Vijay Sales stores in Mumbai, Pune, Ahmedabad, Baroda, Surat and Delhi NCR from June 7, 2019.

Xiaomi launched its Mi LED TVs in the offline market in 2018, and its flagship Mi LED TV 4 PRO is also making its way to the offline market now.

Sunil Baby, Director, Offline Operations, Xiaomi India, said, “Our Mi TVs have seen incredible success in the last few months since their online launch. In a short span of 3 months, Xiaomi became the number one smart TV brand in India and continues to enjoy the leadership three consecutive quarters on. We are thankful to all our fans for the love, and in order to continue bringing the best of our innovative experience, we are bringing our flagship Smart TV to the offline market.”

“We are thrilled to partner exclusively with Vijay Sales to bring our 55” Mi LED 4 PRO TV offline for our users. We hope that we can continue to expand our portfolio offline in order to provide an even more enhanced consumer experience through highest quality products at an honest pricing,” Sunil Baby added.

Nilesh Gupta, Managing Partner, Vijay Sales said, “Mi LED Smart TV range is extremely innovative and an industry leader with a great design.  We at Vijay Sales are keen to provide a great experience to all our customers and it is indeed a very exciting moment for us to add Mi LED TV to our portfolio at honest pricing for all our customers.”

Mi LED TV 4 PRO boasts of features like a 55” LED display with a 3840 x 2160 4K resolution, a 10-bit HDR panel, a minimalist design with an ultra-thin 4.9mm profile, making it the world’s thinnest LED TV. The Mi LED produces vivid images with vibrant colours and comes with a dual 16W stereo speaker set-up boasting DTS-HD surround sound for an immersive cinematic experience.

The TV is said to be equipped with a unique voice search feature to conveniently search and discover consumers’ preferred content across DTH as well as online content. It also comes with Xiaomi’s own PatchWall interface specially designed for India, bringing together more than 14+ different content partners, both local and global, resulting in over 850,000+ hours of content, across the largest library of Video-On-Demand providers, the statement said.

Some of the top content partners include Hotstar, Hungama Play, Voot, Eros Now, Zee5, Alt Balaji along with new content partners like HOOQ, EpicON, Republic, Bloomberg, SunNXT, Flickstree, and Viu. Powered by Android TV, users will be able to install desired apps on Google Play, watch YouTube videos and fully utilize features such as Chromecast built-in and Google Assistant, it added.

Xiaomi, India’s top smartphone brand and smart TV brand, has grown to capture nearly 20% market share within the offline segment and by end of 2019 it aims to expand to over 10,000 retail outlets which include Mi Homes, Mi Stores, Mi Preferred Partners, and newly introduced Mi Studios.―Zee Business

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