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Xiaomi Emerges Market Leader In Smart TV

Xiaomi’s Mi TV tripled its shipments in the second quarter of 2018 making it the leading brand in smart TVs. “Before this, Sony, LG, Samsung and Panasonic were the key brands in the smart TV category, and Xiaomi has already surpassed all of them,” said Jaipal Singh, associate research manager, Client.

Xiaomi shipped more than one million Mi LED TVs in the first nine months of launch between February and October, according to Raghu Reddy, head of categories and online sales, Xiaomi India.

Singh felt what really worked for Xiaomi was their pricing, as they offered their 32-inch smart TV Rs 10,000–Rs. 12,000, cheaper than what other brands were offering back then, calling this a game-changer.

While a Xiaomi 32-inch smart TV costs Rs 13,999, a Samsung 32-inch smart TV costs Rs. 23,999, on Flipkart.He explained that the smart TV market is hardly one or two years old, initially started by LG, Samsung, Panasonic and Sony.

“In the initial two years, the broadband penetration was really low and the cellular connectivity was not good.”

Xiaomi India currently manufactures Mi TVs locally in Tirupati, in partnership with Dixon Technologies. The factory will result in a production capacity of 100,000 Mi LED TVs per month by Q1 2019, said Reddy. — The Hindu Business Line

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