Haier

Xiaomi Emerges As China’s Most Popular TV Brand In 2019

According to a report from Aowei Cloud Network (AVC), Xiaomi is labelled as the most popular TV brand in 2019 with increased shipments this February. Along with Xiaomi, other TV manufacturers such as Skyworth, Hisense, Haier, and TCL remained in the top 5 list.

Xiaomi TV shipments touched 8.4 million with a year-on-year increase of 225.5% in the fourth quarter of 2018. Such a surge in the Xiaomi TV sales has led them to remain at number one position in the China TV market. The affordability, high-end performance and several other reasons are undoubtedly driving Xiaomi TV sales in China.

In a recent year-end festival, Xiaomi managed to escalate TV sales by offering huge discounts along with other offers. For example, Xiaomi Mi TV 4A 65-inch version was available on discount for 2999 Yuan (~$446) from its original price of 3699 Yuan (~$550).

The Chinese TV market witnessed a downfall by -29.2% year-on-year basis and constituted only 2.35 million unit sales in February 2019. Overall revenue also dropped to 6.4 billion Yuan with a decline of 38.7% on a yearly basis.

Domestic brands constituted 67% of total sales in China, while Japanese and Korean brands managed to get 6% and 1% share respectively. Among the TV sizes, 55 inch TVs remained on the top with a 29.4% share, 32 inches also fared well with 15.5%, and 43 inch TVs grabbed 14.6% market share.―Gizmochina

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