Xiaomi controls the Chinese smart TV market in H1 2020 & six straight quarters

Xiaomi’s smart TV official Weibo platform has announced the data released by Avi Cloud which shows the Mi TV models ranked first in China in terms of fo shipments for the first half of the year 2020. The post also noted that the Mi brand has led the smart TV market for the sixth consecutive quarter.

It would be recalled that Xiaomi’s TV shipments and sales volume both ranked first in China for the entire 2019. The company recorded an annual shipment of 10.46 million units, becoming the first TV brand in the history of the Chinese market with an annual shipment of over 10 million. Lei Jun, chairman of Xiaomi Group, said last year: “As the home appliance with the largest screen and the most interactive, TV has naturally become a hub product of AIoT. Xiaomi will use major appliances as one of the core aspects of the blueprint for sustainable development in the next 10 years.”

Apart from China, Xiaomi smart TVs are also performing well in India. In 2018, after the Mi TV brand was launched in India, the company announced that it had sold more than 500,000 Mi TVs in over six months. This was a spectacular feat considering the presence already established brands like Samsung in the country.

This year, the brand took things a notch higher in China with the launched of the Mi TV that  Master series, which is Xiaomi’s first OLED TV and also Xiaomi’s first ultra-high-end flagship TV. We expect the company to also post positive growth in the second half of the year.-Gizmo China

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