The Wybor Trade Partners Meet 2018, held recently was attended by more than 160 of its trade partners. The company extended gratitude toward its partners for their constant support in the brand’s growth and in paving a path for a brighter future. The parent company, Malhotra Electronics Private Limited is planning to venture into the home appliances segment with the launch of washing machines, air conditioners, and air coolers. All these products were on display at the meet. Wybor has seen rapid sales growth, its USP being, good value for the customer’s money.
Vijay Sharma, Director – Sales disclosed that Wybor has recently launched a gaming TV with built-in Nintendo games, adding a new dimension to television. An integrated DTH receiver TV with 167 free-to-air channels was also launched. MEPL has also lined up models in screen size 32-inch, with detachable sound-bar for enhancing sound quality and improving TV viewing experience. Wybor is offering its 49-inch, 55-inch, and 65-inch 4K UHD smart LED TVs at competitive prices for a limited period. R S Malhotra, Managing Director reiterated that Wybor has spread its wings and launched a range of semi-automatic washing machines, manufactured in its new state-of-the-art plant set up in Greater Noida, adjacent to its existing LED TV plant. It has received tremendous response from the market. The brand has also lined up the launch of Wybranium, a range of party speakers. Wybor also showcased a range of air coolers and air conditioners, which will be available in the market in the coming season. Wybor products are now available in 18 states, through more than 200 direct trade partners and more than 4000 resellers with 24×7 countrywide after-sales service support. The company is poised for exponential growth in the coming years, as it gains pan-India presence.