The global window air conditioners market is growing on the back of increasing disposable income, in addition to the growing urban infrastructure in most of the regions across the globe. The window air conditioners market is also witnessing technological advancements such as increased efficiency and low power consumption. Additionally, with the advancement in technology, air conditioners have also become an essential part, not only in summers but also in winter season. The air conditioners are no more considered as a luxury product but more of a necessity in many parts of the world. The increasing demand for window air conditioners across the globe is an evidence of increasing market penetration of global window air conditioners market.
Although the split air conditioners segment in the global market is amongst the leading revenue generation segment, window air conditioners are not too far behind. Major application of window type air conditioners is witnessed in residential sector in the global window air conditioners across the globe.
Various technological advancements over the past few years, increasing infrastructure development specially pertaining to real estate projects including both residential and commercial sectors, increase in purchasing power and urbanization are some of the factors driving the growth of global window AC market in the developing regions. Growth in tourism and hospitality sectors and extreme climatic conditions are also driving global window air conditioners market. Environmental concerns and energy efficiency has led to the trend for star labelling and standardizing the window air conditioners which is also driving the global market. The price and limitation of space might be some of the challenges for the growth of the market.
Amongst the regions, Asia-Pacific excluding Japan is anticipated to exhibit increased demand for global window air conditioners market. This is due to the fact that the region is often considered as a price sensitive market and the fact that window air conditioners are explicitly priced between the split air conditioners and the portable air conditioners. The limitations of portable air conditioners are well benefited by window air conditioners leading to the progressing demand for global window air conditioners market. On the other hand, due to high price of split air conditioners, the inclination of consumers is shifting towards global window air conditioners market.