Voltas Limited has launched its new Brand Store – M/S Mayur Engineers, in Faridabad’s premier shopping area, Sector 10 Market. The brand store features a well-designed and visually appealing display of new range of Voltas Beko & Voltas’ products, comprising of refrigerators, washing machines, microwaves, dishwashers, air conditioners, air coolers, commercial refrigerators, water dispensers and water coolers. Conveniently located in the heart of Faridabad, the new brand store would enhance Voltas’ brand experience and visibility.
The Brand Store is being launched to meet the growing expectations of consumers in a major city like Faridabad, with technologically advanced Home Appliance line up of Voltas Beko. The Voltas Brand Store – Mayur Engineers, was inaugurated today by Mr. Pradeep Bakshi, MD & CEO, Voltas Limited, in the presence of Mr. A.P. Jain & Mr. Rahul Jain, of Mayur Engineers. Associated with Voltas Limited since 2005, Mayur Engineers have 4 stores, including 3 Voltas Brand Stores in Faridabad.
Speaking on this occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle, aiming to provide best in class products as ‘Partners of Everyday Happiness’. In sync with the Government’s ‘Make in India’ initiative, by FY20, we will be manufacturing these products in the facility at Sanand, Gujarat. We are very happy to partner with Arcelik, whose core competencies complement ours, and together we aim to make Voltas Beko the market leader in the white goods space.”
Voltas Beko plans to launch more than 100 SKUs over the next 3 months including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers. Voltas Beko has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators; and Cleaning Efficiency for Washing Machines’. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas’ brand & distribution strength coupled with Arcelik’s global expertise in product development.— Equity Bulls