Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched a new Brand Shop – M/s Rams AC Systems at Chackai, Thiruvananthapuram.
The brand store features a well-designed and visually appealing display of new range of Voltas and Voltas Beko’ products, comprising Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers. Conveniently located near the city centre, the new brand shop would enhance Voltas’ brand experience and visibility.
The Brand Shop is being launched to meet the expectations of consumers from a growing city like Thiruvananthapuram with technologically advanced products of Voltas and Voltas Beko.
Speaking on the occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “We are delighted to announce the launch of a brand shop, which will house the entire range of Voltas and Voltas Beko products. Customer centricity is at the core of all our offerings and Voltas Beko has been built on the same principles. Voltas is the No.1 AC brand with close to 24% Market Share and we aim to make Voltas Beko also a market leader in the white goods space.”
The overall Voltas 2019 AC product range includes over 100 SKUs, with 39 SKUs in Inverter ACs, 26 in Split ACs and 32 in Window ACs, besides Cassette and Tower ACs. The Company has also launched 39 new SKUs of its Voltas Fresh Air Coolers with Smart Humidity Controller, under varioussub-categories such as Personal, Window, Tower and Desert Air Coolers. The Company also strengthened its overall portfolio by introducing 43 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel and Curved Glass Freezer. The Company haslaunched 25 SKUs of Water Dispensers, and 22 new SKUs of Water Coolers.
Through its new Home Appliances brand, Voltas Beko, the Company has launched 31 SKUs of Refrigerators including a bottom mounted refrigerator series, and a new handle design and floral pattern. Voltas Beko launched 5 SKUs of Front Load Washing Machines with AutoDose Technology, 12 SKUs of Top Load Washing Machines with Dual Power Rain feature and 9 SKUs of Semi-Automatic Washing Machines, with Toughened Glass and Soft Fall feature. The brand also launched 3 SKUs of Dishwashers and 9 SKUs of Convection Microwaves.―Equity Bulls