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Voltas Launches Its New Brand Shop In Shakti Tower, Jalandhar

Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched its new Brand Shop – M/s Shalimar Marketing, in Jalandhar’s premier shopping area.

The brand store features a well-designed and visually appealing display of new range of Voltas and Voltas Beko’ products, comprising Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers. Conveniently located in the heart of Jalandhar, the new brand shop would enhance Voltas’ brand experience and visibility.

The Brand Shop is being launched to meet the growing expectations of consumers in a major city like Jalandhar, with technologically advanced Home Appliance line up of Voltas Beko.

Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle, aiming to provide best in class products as ‘Partners of Everyday Happiness’. In sync with the government’s ‘Make in India’ initiative, by FY’20 we will be manufacturing these products in the facility at Sanand, Gujarat. We are very happy to partner with Arcelik, as their core competencies complement ours, and together we aim to make Voltas Beko the market leader in the white goods space.”

Voltas Beko has launched more than 100SKUs including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers. Voltas Beko has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators; and Cleaning Efficiency for Washing Machines’. The brand aimsto provide its consumers with state of the art innovative products leveraging Voltas’ brand and distribution strength coupled with Arcelik’s global expertise in product development.

Voltas is the No.1 AC brand with over 24% Market Share at an All India level, and having a sizable lead over its nearest competitor. Voltas is also the market leader in North, including Punjab with over 30% market share, as per latest third-party retail audit report.―Equity Bulls

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