Voltas Launches Its New Brand Shop In Bistupur, Jamshedpur

Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched its new Brand Shop -M/s National Electronics, in Jamshedpur’s premier shopping area, Bistupur.

The brand shop features a well-designed and visually appealing display of a new range of Voltas Beko & Voltas’ products, comprising of Refrigerators, Washing Machines, Microwaves, Dishwashers, Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers & Water Coolers.

Conveniently located in the heart of Jamshedpur, the new brand shop would enhance Voltas’ brand experience and visibility.

The Brand Shop is being launched to meet the growing expectations of consumers in a major city like Jamshedpur, with technologically advanced Home Appliance line up of Voltas Beko. The Voltas Brand Shop – National Electronics, was inaugurated today by Pradeep Bakshi, MD & CEO, Voltas Limited, in the presence of Mr. Jaspal Singh, Proprietor, National Electronics. Associated with Voltas Limited since last 40 years, National Electronics, have 7 retail stores across Jharkhand, including the 1st Voltas Brand Shop in Jamshedpur.

Speaking on this occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are delighted to announce the launch of the Voltas Beko Home Appliances range for all our valued customers. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. Voltas Beko has been built on the same principle, aiming to provide best in class products as ‘Partners of Everyday Happiness’. In sync with the government’s ‘Make in India’ initiative, by FY’20 we will be manufacturing these products in the facility at Sanand, Gujarat. We are very happy to partner with Arcelik, whose core competencies complement ours, and together we aim to make Voltas Beko the market leader in the white goods space.”

Voltas Beko has launched more than 100 SKUs including 44 SKUs of Refrigerators, 40 SKUs of Washing Machines, 12 SKUs of Microwaves/Ovens and 7 SKUs of Dishwashers. Voltas Beko has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators; and Cleaning Efficiency for Washing Machines’. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas’ brand & distribution strength coupled with Arcelik’s global expertise in product development.

Voltas is the No.1 AC brand with over 24 percent Market Share at an All India level, and having a sizable lead over its nearest competitor. Voltas is also the market leader in Jharkhand & East with over 27 percent and 27.2 percent market share respectively, as per the latest third-party retail audit report.

Shares of VOLTAS LTD. was last trading in BSE at Rs.545.05 as compared to the previous close of Rs. 555.6. The total number of shares traded during the day was 46468 in over 782 trades.―Equity Bulls

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