Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched its new Brand Shop � M/s REKO Electronic, near Girja More, Asansol.
The brand store features a well-designed and visually appealing display of new range of Voltas and Voltas Beko’ products, comprising Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers. Conveniently located in the heart of Asansol, the new brand shop would enhance Voltas’ brand experience and visibility.
The Brand Shop is being launched to meet the expectations of consumers from a growing city like Asansol with technologically advanced products of Voltas and Voltas Beko.
Launching the new range of Air Conditioners, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “Having already built a strong equity in the savings and comfort space, we want to take our product offerings to the next level of convenience. Our new range of Adjustable Inverter ACs, compliments the consumer’s need for convenience, along with savings. With this launch, we have further enhanced the technology quotient in our products, to exceed customer expectations.”
The overall Voltas 2019 AC product range includes over 100 SKUs, with 39 SKUs in Inverter ACs, 26 in Split ACs and 32 in Window ACs, besides Cassette and Tower ACs. The Company has also launched 39 new SKUs of its Voltas Fresh Air Coolers with Smart Humidity Controller, under various sub-categories such as Personal, Window, Tower and Desert Air Coolers. The Company also strengthened its overall portfolio by introducing 43 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel and Curved Glass Freezer. The Company has launched 25 SKUs of Water Dispensers, and 22 new SKUs of Water Coolers.
Through its new Home Appliances brand, Voltas Beko, the Company has launched 31 SKUs of Refrigerators including a bottom mounted refrigerator series, and a new handle design, with new floral pattern. Voltas Beko launched 5 SKUs of Front Load Washing Machines with AutoDose Technology, 12 SKUs of Top Load Washing Machines with Dual Power Rain feature and 9 SKUs of Semi-Automatic Washing Machines, with Toughened Glass and Soft Fall feature. The brand also launched 3 SKUs of Dishwashers and 9 SKUs of Convection Microwaves.
Voltas is the No.1 AC brand with around 24% Market Share at an All India level, and having a sizable lead over its nearest competitor. Voltas is also the market leader in East, including West Bengal with over 28% market share, as per latest third party retail audit report.―Equity Bulls