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Viacom18 brings Rishtey channels under Colors umbrella

Viacom18 is re-naming its Hindi film channel Rishtey Cineplex and Hindi general entertainment channel Rishtey, to join its Colors brand. Since
March 1, 2019, the pay-TV channels are known as Colors Cineplex and Colors Rishtey, respectively. To increase its audience share, Colors Cineplex has acquired highly anticipated new films. Its programming also includes Hindi dubbed version of popular regional films. Colors Rishtey will showcase recent and popular shows from Colors’ content library.

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