Since its inception in 1977, V-Guard has always believed in creating and delivering quality products with its consumers at the core. Innovation being the driving force in anything and everything the brand sets out to do. V-Guard’s Big Idea Contest was conceptualized with this very objective in mind.
As a socially responsible brand committed to the cause of growth of the nation, it is our belief that the foundation of the strong and sustainable growth of the nation are its empowered youth who needs to be constantly encouraged. V-Guard’s Big Idea Contest is a stage that allows these extraordinary young minds to present their ideas that could transform the world.
After the massive success of V-Guard’s Big Idea Business-plan Contest over the past several years, this year for the very first the Big Idea Design and Tech Contest curated solely for the brightest of Engineering students all across India was launched. The event has created a platform for interaction with top leaders of V-Guard, wherein young minds can discuss and understand the business challenges to fine tune their thought process and foster a spirit of innovation in them. The contest challenged the participants to develop ideas on smart and intelligent products that define modern kitchen spaces. This year’s theme was: ‘How can V-Guard delight its consumers with thoughtful appliances that enable cooking to become an enjoyable chore, bringing home a better tomorrow.’
Participants were invited to breathe life into the theme with insightful ideas, fitting the strategy of V-Guard. The contest witnessed entries from engineering colleges all over India with amazing ideas pouring in, supported by protypes and great design diagrams. And after a rigorous selection process, 13 teams have been shortlisted for the recommendation of a creative and comprehensive design and technology idea for the growth of V-Guard Industries.
A jury comprising of eminent professionals selected the winners after final presentation on 10th of June 2019. The five-member Jury Committee headed by Dr. George Sleeba (Executive Director- Kochouseph Chittilappilly Foundation) and comprise of Narender Singh Negi, Vice President – R&D (Electronics); Mohammed Tanveer, Sr. GM -New Product Development; James M Varghese, GM – R&D (Industrial Design); and Prasad Teni, Sr.GM – Home Appliances. The ideas put forth were judged on parameters such as ingenuity, practicality of application, feasibility, simplicity and the positive impact it can have on V-Guard’s business, its consumers and the world in general.
Shri. Mithun Chittilappilly, MD, V-Guard Industries was the chief guest for the valedictory ceremony and Shr. V Ramachandran presided over the function. Winners were awarded cash prizes worth Rs. 1 lakh, Rs. 50 ,000, Rs. 25,000 for the 1st, 2nd and 3rd positions respectively along with trophies and certificates of appreciation.―Business Standard