The washing machines market is growing at the rate of 9-10 percent per annum and the outlook is very promising, with the present market size of more than 9000 crores comprising sales of 5 million units approximately. Fully automatic washing machine segment is largely contributing in the growth of washing machine industry in India. The penetration of washing machines getting wider with the electrification of rural India, new avenues for growth have been opened for washing machines.
In order to seize the business opportunity in very rapidly growing washing machine industry, Wybor has set up a state of art fully integrated manufacturing facility in Greater Noida, Uttar Pradesh with an installed capacity to produce 8 lac washing machines per annum and installing additional assembly lines to increase the capacity to 12 lac per annum by the beginning of 2020.
Wybor also introduced fully automatic top loading washing machines recently, which is grabbing attention of the consumers as well as trade because of its unique features and beautiful looks and designs. Since inception Wybor has introduced more than 46 model across 9 variants, catering to trade as well as in other renowned brands as OEM. The scalability and R&D team of Wybor holds the key to introduce new models rapidly and with latest innovative features – QUADRA waterfall mechanism (4 way waterfalls) is being introduced shortly.
Within a short period of 2 years, Wybor brand has grown rapidly and has extended its network in 22 states, with a strength of more than 300 trade partners in major cities of India, and now seeing opportunities in rural India, expanding its network there. Wybor product are now available in tier –III and tier-IV markets as well because of the rapid economic development taking place there.
Wybor has tied up with India’s top service providers and has also opened direct service franchisees across India to offer world class after sales service experience to its customers covering more than 12000 pin codes pan India. The company is all geared up to register its presence in entire country before the onset of upcoming festive season.
Wybor has also become an ODM/OEM for various brands, supplying washing machines under their brand name. Encouraged by market research and demand analysis Wybor is planning to increase its portfolio by introducing 9 kg, 10 kg, and Jumbo 12 kg semi-automatic washing machine models. The current plan is to conquer the segment by introducing seven variants in these categories with unique features and eco –friendly technology.
After developing and manufacturing semi-automatic washing machine indigenously, Wybor is all set to enter fully automatic washing machine market with top loading and front loading models, manufacturing of these machines will also take place in our state of the art fully integrated plant at Greater Noida, Uttar Pradesh. The washing machine industry is poised to take an unparalleled growth trajectory leaving all other product category segments far behind.