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TV brands cutting panel orders for 2Q20

Most TV brands are cutting back their panel orders for the second quarter of 2020 as demand for TVs in most markets, particularly in the US and Europe, has contracted significantly due to the coronavirus pandemic, according to industry sources.

Panel orders from Chinese brands will be flat in the second quarter as first-quarter TV shipments from vendor including Xiaomi and Skyworth to the local market were 20% lower than expected, said the sources.

Other vendors including Samsung Electronics, LG Electronics, Sony and Philips will suffer the most in the second quarter as shipments to Europe currently account for about 30% of their respective shipments, the sources indicated.

The pandemic is expected to reduce by 8-10% of panel orders from TV brands in the second quarter, estimated the sources.

The reduction of orders comes at a time when the capacity resumption at most panel makers is likely to reach over 90% in the second quarter, noted the sources, saying the capacity recovery will also add the downward pressure on panel prices.

Prices of 32-inch panels will edge down US$1 to US$37 in April, and quotes for 39.5- to 43-inch sizes will fall into a range between US$66 and US$71, according to Sigmaintell Consulting.

Quotes for 50- and 55-inch models both are likely to ebb by US$2 in April, while those for 65-inch and 75-inch ones will fall to US$175 and US$286, respectively, said the consulting firm. Digitimes

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