Trigur Electronics Begins Their Offline Journey In Association With Usha Shriram

Trigur Electronics, a leading manufacturer of high quality LED TVs has come into a strategic partnership with Usha Shriram Enterprises Pvt. Trigur Electronics has now become the brand licensee of Usha and will manufacture a new range of products in the Television & Audio Category PAN India. The range includes basic, smart and 4K Ultra HD televisions.

Trigur Electronics, which is already a manufacturer of a well-renowned German brand, Blaupunkt will get a boost to their offline business portfolio through this tie-up. USHA Shriram is a trusted name in the multi-product industry and present in categories like appliances, furniture, lighting, luggage, water purifiers, wires & cables etc.

Karan Bedi, MD, Trigur Electonics said, “The LED TV industry in India is set for a robust growth and is likely to reach $ 13 billion by 2023. We hope this partnership will significantly cater to the growth of industry. It will help us enter into the offline territory, which would be very critical post the e-commerce policy changes introduced by the government. Indian market in this category is still evolving and offline yet controls around 85-90% of the total market.”

Satnam Singh Sandhu, Deputy Executive Director, USHA Shriram said, “We are delighted to associate with Trigur Electronics. There world class infrastructure and technology would significantly help us in delivering quality products across India.”

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