Trigur Electronics has formed a strategic partnership with Usha Shriram Enterprises Pvt. Trigur Electronics has now become the brand licensee of Usha and will manufacture a new range of products in the television and audio category pan India. The range includes basic, smart, and 4K UHD televisions.
The company, which is already a manufacturer of Blaupunkt, will get a boost to their offline business portfolio through this tie-up. Usha Shriram is a trusted name in the multi-product industry and present in categories like appliances, furniture, lighting, luggage, water purifiers, and wires and cables, among others.