The increasing sale of products through e-commerce has dampened the mood in the traditional markets of Jammu and Kashmir during the festive season.
The attractive prices and offers by online shopping websites have increased their sales, affecting the markets. According to traders of Jammu and Kashmir, the start of festive season has seen a 35 percent drop in sales as compared to previous years.
“E-commerce has emerged as a curse for the traditional markets. The Central government has no policy to check and control shopping websites,” said Neeraj Anand, president, Chamber of Traders’ Federation, Jammu.
The trend has forced them to do a rethink before purchasing stocks for Diwali,” he added.
Shopkeepers alleged that customers come to the shop just to check the prices in the market and then order the product online.
“We have lost trust among our traditional customers. The price of mobile phone they are getting online is lesser than the price which I paid to buy it. When they compare the prices, they feel that they are being cheated,” said Arun Sharma (a mobile shop owner in Jammu).
“We are left with only those customers who do not believe in online shopping or who had a bad experience with it,” he added.
The shopping websites are selling everything and delivering it at the doorsteps of buyers in attractive prices, cash backs and easy installments.
The customers, however, feel they are getting everything on a lower price.
“I have started buying most of the products online as it gives me an opportunity to compare prices and products while working at office or sitting at home. Everything gets delivered within a couple of days at my doorstep,” said Deepak Mahajan, a banker in Jammu.
“I also get cash backs or some extra discount on my credit/debit card, which gives me more reasons to shop online,” he added.— Tribune India