Thomson TV Launches A New Range Of Official Android Forays Into Premium TV Segment

Posted by Thomson TV

Thomson has launched its official Android TV series. Becomes one of the brands to fully manufacture the entire range of its official Android television, entirely in India; thus honoring its commitment to Make in India initiative. Biggest amongst its newly launched series is 65-inch, followed by 43-inch, 49-inch, and 55-inch respectively.

With this launch, the brand has officially flagged off its entry into India’s premium TV space, as well. The launched series is equipped with the latest version of Android- Oreo 8.1, an Android remote that will have Google Assistant and hotkeys for Netflix and Google Play.

Currently, India is witnessing a surge in digital penetration, especially in tier II, tier III cities, and towns, resulting in more people getting online. This has added to increased awareness and online sales, for white goods category as well.

According to a recent report, in 2018 the online television sales spiked at 20 percent for flat panel TV sets. Thomson, after its re-entry last year, adopted the ‘sales via e-commerce’ strategy and brought the best products to people across the country on Flipkart. Since its comeback the brand has crossed many milestones and is well on its way to consolidate its leadership position in the affordable online TV space, which is growing at an unprecedented rate.

Talking about the new series Avneet Singh Marwah, CEO, SPPL, exclusive brand licensee of Thomson TVs in India, adds  “We are honored to be part of Android TV journey in India, we need to thank Google for all the support. It is a great feeling especially when you have seen the evolution of smart TVs; we had launched Thomson TV with open source 4.4 version and today we are launching an official android with the latest Oreo version. This TV will change the whole ecosystem in India as it comes with some great features like Google Assistant, Netflix, some 5000 more TV apps/games, an inbuilt Chrome-Cast, Dolby sound, 2.5 GB RAM, 16 GB ROM and much more. This will be our first premium TV at a super affordable price starting from 29,999/- for 43-inch, to a never before seen price, 65-inch at Rs. 59999/-.”

Sharing his thoughts on the launch, Ajay Yadav, senior vice president, mobiles and large appliances at Flipkart said, “We are delighted to continue this journey with Thomson as it makes its way into India’s TV space, offering superior smart TV experience to customers at affordable prices. The share of certified Android TVs among smart TVs has grown tremendously over the past year and we continue to improve selection and pricing in this segment.”

Prices of Thomson’s latest range of Android TVs are as follows:

– 43-inch: Rs. 29,999

– 50-inch: Rs. 34,999

– 55-inch: Rs. 38,999

– 65-inch: Rs. 59,999―TVJ Bureau

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