Thomson eyes India’s growing home appliances market

Europe’s leading consumer electronics brand Thomson unveiled its big plans to capture India’s growing home appliance market pegged to grow at $1,534, this year. Launching its first-ever range of Air Coolers both Window and Desert Air Coolers, the brand is targeting to capture 15 percent of India’s online home appliance category in the next 2 years.

Offering consumers best in class and leading global technology, Thomson will be rolling its first-ever range of Air-Coolers in the Desert and Window category with starting price point of Rs 5999. In its semi-automatic Washing Machine category, the brand will be launching a 7 kgs variant with starting price of Rs 7,499.

Tapping into the growing e-commerce market and rising shopping trends, Thomson has been constantly sprucing offers in its Home Appliance category in India.

The brand has taken a centre-stage in the e-commerce and D2C market and steadily established its leadership in its smart TVs category, and has recently notched up to No. 2 position, as the best online selling brand in the country. Always luring the shoppers on its ‘Friendly Technology at Affordable Prices’ proposition; the brand is single-mindedly driven to capture 15 percent of the Indian online home appliance market in coming years.

Commenting on the rising demand of home appliances in India and its plan to become the largest Indian manufacturing, Avneet Singh Marwah, CEO, SPPL, an exclusive brand licensee of Thomson Washing Machines India, said, “Thomson is now investing hugely in appliances, I feel India need a premium affordable brand in appliances. The online air cooler market will be 30 percent this year, we want to be the number one online air cooler brand in the next 3 years. We will be launching multiple models in the next 2 years, according to different regions.”

With the new range of Air-Coolers and Washing Machines, the India Brand Licensee of Thomson, Super Plastronics Pvt. Ltd (SPPL) continues its momentum with ‘Atmanirbhar Bharat’ and remains committed to move towards self-reliance. Indian Retailer

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