The market has been on a decline for the last 3-4 years for small- and medium-sized dealers in the country because of the strong emergence of e-commerce and expanding range of brands and products on the platform. In the initial years, distrust among consumers for the quality of products and lack of after-sales service favored brick-and-mortar stores. The trend has been changing as e-commerce platforms are bridging the gap in many areas and COVID-19 has hastened the shift on account of nationwide lockdown for months, making online shopping a necessity. We anticipate the trend to continue in the coming years as well, hence leaving us with stagnancy and low margins.
Brands retailed: Samsung, Panasonic, IFB, Whirlpool, Onida, and Sony