Vivek Marathe
Darshan Electronics,

Companies like Samsung, LG, Whirlpool, and Haier have bestowed us with competitive pricing and latest modern technologies. In terms of technology, we expect more models of bottom-mounted refrigerators (MBRs) since it is forecast that these models will perform well in India. Also newer patterns of double-door and single-door are anticipated to do well. The market is showing preference for inverter technology being introduced across all capacities, sizes, patterns, models, and refrigerators with 46-liter and above capacity, and across single-door refrigerators too. The customer demand for small refrigerators is also expected to increase owing to introduction of invertor technology. We await all brands to offer free standard installation and 5-year warranty on PCB too, which is not happening at present.

Brands retailed: Haier, Hitachi, LG, Mitashi, Samsung, and Whirlpool
Refrigerator sales (2018-19): 869 units
Annual turnover (2018-19): Rs 14 crore
Annual projected growth (2019-20): 15−25 percent

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