Companies like Samsung, LG, Whirlpool, and Haier have bestowed us with competitive pricing and latest modern technologies. In terms of technology, we expect more models of bottom-mounted refrigerators (MBRs) since it is forecast that these models will perform well in India. Also newer patterns of double-door and single-door are anticipated to do well. The market is showing preference for inverter technology being introduced across all capacities, sizes, patterns, models, and refrigerators with 46-liter and above capacity, and across single-door refrigerators too. The customer demand for small refrigerators is also expected to increase owing to introduction of invertor technology. We await all brands to offer free standard installation and 5-year warranty on PCB too, which is not happening at present.
Brands retailed: Haier, Hitachi, LG, Mitashi, Samsung, and Whirlpool
Refrigerator sales (2018-19): 869 units
Annual turnover (2018-19): Rs 14 crore
Annual projected growth (2019-20): 15−25 percent