Brands retailed: Blue Star, Mitsubishi Electric, Haier, O’General, Voltas, and
Ingersoll RandAir conditioners sales (2018-19): 315 units
Annual turnover: Rs 16 crore
Projected growth (2019-20): 15 percent
Air conditioners segment in our business witnessed stagnant growth of a mere 5 percent. It was forecasted for 2018 that harsh summer will drive the growth. However, unexpected rainfall hampered the growth throughout the year. 3-star split air conditioners contributed the highest in our overall sales. Many consumers in our region still use air coolers. We expect first-time buyers to contribute significantly to 2019 AC sales.