Sandeep Gupta
Shreeram Agencies,

The biggest challenge faced by consumers is making a purchase decision. The consumers are confused regarding top-loading and front-loading washing machines and their output. On the technology aspect, consumers are demanding washing machines, which have reduced water consumption, reduced usage of detergent, and 100 percent dryer facility. The trend is shifting from semi-automatic to fully automatic models. The market for washing machines is growing, particularly the fully automatic segment. With the advent of more nuclear families, the millennial consumers prefer high-end machines with advanced features.

Brands retailed: IFB, LG, and Whirlpool
Washing machine sales from retail counter (2018-19): 600 units
Annual turnover (2018-19): Rs 6 crore
Annual projected growth (2019-20): 10 percent

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