Pranav Shah
Tarang Appliances Pvt. Ltd.

Brands retailed: LG, Samsung, and Sony
Annual turnover (2017-18): Rs. 5.5 crore
Projected turnover (2018-19): Rs. 6 crore

The market has been on decline for the last 2-3 years for small- and medium-scale dealers in the country because of emergence of e-commerce and expanding range of brands and products on the platform. In the initial years, distrust among consumers for the quality of products and lack of after-sales service favored brick-and-mortar stores. The trend has changed in the present scenario as e-commerce platforms have bridged the gaps in many areas and a majority of consumer base has been shifting away. We anticipate the trend to persist in the forthcoming years as well, hence leaving us with stagnant growth.

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