Brands retailed: Daikin, LG, and Voltas
Air conditioners sales (2017-18): 470 units
Annual turnover: Rs 56 crore
Projected growth (2018-19): 30 percent
2018 was not in our favor as the sales of air conditioners witnessed a steep decline. 1.5-ton capacity with 3-star rating split models contributed 70 percent to sales. We are expecting an increase in inverter AC sales this season, as there have been ample enquiries from consumers. Window air conditioners are now fading away from consumer’s choice as well as companies’ product offerings. Price hike because of increase in import duty are one of the biggest challenges in the current scenario. Price sensitive consumers still hold the largest share in Indian demographics.