Manas Roy
New Star Freeze,

We have never seen such a drastic shift in the consumer trend. Even though the majority of our customers has shifted to online shopping, as the fear factor of contracting virus is ebbing away, we are seeing many of them coming back to our stores. On account of a sudden rise in online purchases, many consumers have complained about delayed deliveries, installations, services, exchanges, and returns, especially in case of heavy appliances. There were many cases of damaged products too, which is why we have been experiencing at least 5 percent growth every month since the unlock period has begun. The upcoming festive season may not go as expected; looking at the ongoing difficult times. However, we are finding the slow and steady increase in sales quite satisfactory.

Brands retailed: Hitachi, LG, Godrej, Voltas, Onida, Kenstar, and Sanyo

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