Love Chawla
Rai Enterprises,

The refrigerators market is experiencing steady growth in the last couple of years due to increasing demand for home appliances, rapid economic growth, increasing popularity for refrigerated food products, easy consumer finance, and increased urbanization. Sales for refrigerators from our counter experienced 20 percent increase. Frost-free models held the largest share. With a continued shift in consumer preference, the trend is indicative of increased premiumization in the coming years. We expect the recent revised GST rates to give impetus to refrigerators.

Brands retailed: Videocon, LG, Haier, Samsung, Panasonic, and Godrej
Refrigerator sales (2017-18): 2000 units
Annual turnover (2017-18): Rs. 27 crore
Projected turnover (2018-19): Rs. 30 crore

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