The segment, which has taken a leap forward in terms of technology, is smart TVs. Manufacturers are continuously upgrading technology and smart TVs have set the ball rolling. The sale of smart TVs has gone up in recent times. The number one parameter that a consumer considers while making a purchase decision is technology. The consumer demands latest technologies; hence, it can be rated an 8 on 10. Next comes in the after-sales service. The brand with good after-sales service and network wins the game. Warranty also plays an important role while making a buying decision.
Brands retailed: Intex, LG, Micromax, Panasonic, Samsung, and Voltas