The television segment saw OLED TV and smart TV technologies gain footprint. The prices have come down, driven by the rapid adoption of OLED displays and the growing investments in smart TV technology. The dual functionality as a television and a personal computer in smart TV segment is providing additional advantage to the buyers. The latest technology, which has paved the way in 2019 and will continue to do so, is wi-fi connectivity in televisions, washing machines, and other home appliances. We get a mix of customers; some are brand conscious and demand particular brands, while others are price conscious and prefer to remain in a specific price bracket only. Most consumers are tech-savvy and aware about latest and efficient technologies and features of the products. In the recent market scenario, online sales are playing a crucial role in price consciousness of consumers. So the price parameter would be placed at a 5 on 10 while making a purchase decision.
Brands retailed: Bosch, Godrej, IFB, LG, Panasonic, Samsung, Sony, and Whirlpool