Haier
Kiran Gupta
Nellore
Sri Krishna Agencies,

Home appliances saw a surge in demand in our region as consumers’ discretionary spending increased in 2019. NBFCs like Bajaj Finance provided an impetus to demand. Refrigerators and washing machines were the highest contributing segments in overall sales. We saw a 15 percent growth in the top-load fully automatic washing machines category. There was an increase in inquiries for front-loaders as well, but COVID-19 pandemic has overshadowed any prospects of acceleration. Consumers in our region have become extremely price sensitive and are taking longer in making any purchase decisions. And this consumer behavior is expected to persist until the economy shows signs of recovery.

Brands retailed: Haier, Hitachi, Godrej, Blue Star, Panasonic, Lloyd, Whirlpool, Electrolux, Racold, Venus, Khaitan, and Micromax

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