Kamal Abrol
Port Blair
Universal Sales Agencies and Alana Industries,

There was an upswing in sales of home appliances in 2019 from our counter with refrigerators being the largest contributor. There were several first-time buyers in our store as an extended summer has made the segment a necessity in lower-income households. This made direct cool refrigerators hold a dominating share. 2020 has been an extremely rocky year so far from no sales for 4 months to an increased pent-up sale in the last 2 months. There has been negligible footfall in our store. We are seeing 35 percent de-growth in our business which we are expecting to recover 15–20 percent in the upcoming festive season.

Brands retailed: Daikin, Hitachi, LG, and Whirlpool

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