Haier
Jayesh Thakkar
Vadodara
RA Electronics Pvt. Ltd.,

The major challenge faced by us in 2019 was a substantial price increase in the washing machines segment. This affected our sales, and consumers were forced to purchase an entry-level brand than maybe initially planned for. Another challenge faced was no support from vendors. Furthermore, 2020 began with the pandemic, which hit India during the time we are usually at peak sales. There are not many finance schemes in the market anymore for consumers. As dealers, we are left to fend on our own. Not much change is expected on the technology front. When our stocks get transferred from warehouse to consumers, and if the value of goods is more than `50,000 and the distance is more than 50 km, it is essential for us to create an e-way bill. However, it has been observed that there is no such requirement in online sales. We want to focus on front-loading segment sales as they offer much more profit margins and customer satisfaction, but are unable to do so because the price is 2.5x higher.

Brands retailed: IFB, Samsung, Whirlpool, and Panasonic

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