During this summer air conditioner sales will surge and the air conditioner market will grow. The companies are very competitive and offer cut-throat deals. The small retailers are hit with the presence of big players, such as Vijay Sales, Croma, and Reliance Digital. The advent of inverter technology did not boost the sales as expected; meanwhile, the warranty on products did increase. The ongoing elections are going to influence the sales, since consumers are refraining from spending large or bulk amounts of currency.
Brands retailed: Daikin, O’General, and Voltas
Air conditioner sales (2018-19): 2200 units
Annual projected growth (2019-20): 15 percent