Jaswinder Singh
X-cite Electronics,

The washing machines segment witnessed growth in 2019. In an up-country market, neither technologies nor features matter. It sees only price wars. Fully automatic machines are more popular in cities but in rural areas and semi-urban areas, the semi-automatic machines are in more demand. The consumers in rural set-up are not much aware about inverter technology or latest product features. The purchase decision is mainly based on basic utility of the product and price.

Brands retailed: Voltas Beko, Intex, and TCL

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