Jaswinder Singh
X-cite Electronics,

The washing machines segment is growing. In an up-country market, neither technologies nor features matter. It witnesses only price wars. Fully automatic machines are more popular in cities but in major rural areas and semi-urban areas, the semi-automatic machines are in more demand. The consumers in rural set-up are not much aware about inverter technology or latest product features. The purchase decision is mainly based on basic purpose and price of the product.

Brands retailed: Voltas Beko, Intex, and TCL
Washing machine sales from retail counter (2018-19): 7500 units
Annual turnover (2018-19): Rs 7000 crore
Annual projected growth (2019-20): 20 percent

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