Sales of microwave ovens in our region have been stagnant for the last couple of years and we do not expect it to change in the near future. A large number of consumers still prefer the traditional way of cooking and heating food, and consider microwave ovens as a luxury product. We experienced de-growth in this segment.
Brands retailed: Haier, Samsung, and Whirlpool
Microwave oven sales (2017-18): 300 units
Annual turnover (2017-18): Rs. 10 crore
Projected turnover (2018-19): Rs. 15 crore