Anil Dingwani
Shriram Electronics,

Overall, the washing machines segment witnessed growth in 2019. The consumer trends shifted from semi-automatic to fully automatic models. Manufacturers introduced inverter motor models, which allows the machine work on variable speeds and this in turn leads to reduced electrical consumption. Steam-wash feature also gained traction. There is a double-digit de-growth in 2020, but we are hopeful of making up the lost sales in the upcoming festive season.

Brands retailed: LG, IFB, Godrej, Samsung, Whirlpool, and Panasonic

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