Sales of television sets on e-commerce platformsAmazon India and Flipkart have grown significantly on the back of cricketing events like IPL and the ongoingWorldCup.
fOR Amazon, the category has grown 50% in each of March and April, compared with it sold in February this year, said Garima Gupta, category leader- TVs at the Indian unit of the US-based company. A Flipkart spokesperson said the e-tailer had witnessed a 25% increase in television sales during IPL 2019 versus IPL 2018, with a predictable spike in the South, likely due to Chennai SuperKings progressing to the final of the tournament.
Both e-tailers have seen a spike in the sales of large-screen televisions. According to Gupta, 32-inch TV is the top selling among all screen sizes but 55-inch and above screen sizes are growing at the fastest pace. Xiaomi, Samsung, LG, Micromax and Kevin are the top-five television brands on the e-commerce company’s platform based on sales, the executive said.
“Customers are displaying a preference for larger screens as away to truly enjoy the spectacle this WorldCup promises to be, so we are seeing them turning to 43-inch TVs in particular,” said Flipkart spokesperson.
People in small towns such asBeed and Sangli in Maharashtra; Ramanagar in Karnataka; Bandia in Uttarakhand, Nimbahera in Rajasthan and Shahdol and Sendhwa in Madhya Pradesh are buying televisions from Amazon, its executive said.
According to an industry expert, the average price range of televisions bought on e-commerce platforms is Rs 20,000-25,000. Online-specific brands which are priced way below Samsung, LG and Sony are also fuelling the sales of televisions, said another analyst.
E-commerce companies are offering exchange and no-cost EMIs to boost sales of televisions. Amazon has started offering installation at the time of delivery in 10 cities.―Adage India