TCL is entering the air-conditioner market in India next month and launch an array of internet-enabled models with plans to locally manufacture them, India managing director Mike Chen said.
This comes after the company consolidated its presence in the television market in India has grown sales by 281% this year till now. TCL’s up-coming India plant, built at an outlay of Rs 2470 crore, will be fully operational by the third quarter of 2020, said Chen.
TCL Air Conditioner Division was established in October 1999. Since then, the TCL Air Conditioner Business Division is specialized in manufacturing various residential air conditioners, commercial air conditioners, portable air conditioners, dehumidifiers, and air condition compressors.
In order to adapt to changes in the global market development, TCL Air-conditioner has been improving its global business layout and overseas market shares, such as starting its entertainment marketing with several famous Hollywood film production companies, to sponsor and plant in various movies. In major markets, in particular, TCL also sponsored for sports games. In the future, TCL will further increase its investment and resources in these markets and to further increase its brand influence.
“We have enjoyed a successful run in India this year, riding on the back of some trailblazing launches that brought full-fledged artificial intelligence-powered offerings to the smart TV category. Owing to the same, our sales have grown by 281%,” he said.
Chen said TCL is placed right after Sony in the smart TV category in terms of market share in India.
TCL will probably introduce a range of 3-star smart inverter air conditioners in India under its Elite series during the launch event. The brand has launched different cooling capacities of 1, 1.5, and 2 tonnes, along with a fixed-speed 2-star 1.5 tonnes AC. The smart ACs feature a smart airflow and AI-inverter algorithm and the company claims that the 3-star ACs are able to deliver rapid cooling in 30 seconds. The models are equipped with ultra-low frequency running, filter cleaning reminders, and low operating noise (22dB).
He said the company will launch multiple smart home devices that will have artificial intelligence and internet connectivity capabilities. “…we plan to diversify our offerings. The expansion will be led by our personal motto of making everyday living smarter and more seamless for users,” he said.
When asked if TCL has plans to set up an online brand store to sell directly to consumers, Chen neither confirmed nor denied. He said the aspirations are mounting. “While we are enjoying a successful run in tandem with the leading online portals at present, we would be enhancing our consumer touchpoints. Some exciting developments are in order,” he said.―Review Tech