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TCL Electronics Unveils China’s First Rotatable Smart Screen – TCL-XES

TCL Electronics Holdings Limited is pleased to announce that the Company unveiled an extremely innovative and breaking through product, the TCL·XESS Smart Screen, last Friday. It is the first rotatable large smart screen in China featuring three properties including “Super VUI, Huge Screen and Artificial Intelligence (‘AI’)” function.

TCL Electronics is dedicated to driving development through technological innovation and satisfying different needs of consumers in terms of picture and sound qualities, content application, etc. The debut of the multi-functional TCL·XESS Smart Screen represents a disruptive revolution to the TV industry with its pioneering technology and full-scenario experience.

The new product is equipped with various innovative functions, such as the most updated AI, replacing traditional graphic interaction via GUI (graphical user interface) with voice interaction via VUI (voice user interface), enabling multiple rounds of natural dialogues, hands-free control, etc. What’s more, the TCL·XESS Smart Screen has a subverted traditional function, achieving AI auto rotation from horizontal mode to vertical mode by shaking cell phones. Therefore, the visual experience of watching videos via the 55-inch screen will be enhanced 100 times of that on a 5.5-inch cell phone. With no advertisement during turn-on process, users can enjoy faster watching experience. By upgrading the interaction between the large screen and the cell phone, TCL·XESS Smart Screen achieves synchronization which enables users to watch the large screen and use the cell phone via the smart screen at the same time.

As a part of AI x IoT strategies, TCL·XESS Smart Screen will become the core access to Smart Home with the function of connecting all scenarios of smart living. It deploys 5G technology modules, pop-up AI camera, 4-core smart chip and independent professional Onkyo Hi-Fi audio equipment to ensure more efficient processing capacity and more sensitive connectivity between various Smart Home devices, including refrigerator, air-conditioner, laundry machine and smart door lock. The TCL·XESS Smart Screen is able to identify users and record their personal habits through facial and voice recognitions.  Therefore, it can automatically preset different scenarios by different identities and realize the interaction between various Smart Home devices. In addition, TCL·XESS Smart Screen also provides other functions, such as AI family photo albums, morning mode, smart memo and Q&A for children, which can draw more traffic to cultivate the smart ecology matrix for AI x IoT.

The interactive upgrade of TCL·XESS Smart Screen is based on the Company’s strategy of “Integration of hardware and software” and accomplished with full support from Falcon Technology ranging from software system development, VUI voice interaction and content. It is an exploration of the industry led by TCL Electronics. As early as in 2012, the Company had started exploring the field of “Smart Screen”, which was seven years ahead of the industry, and registered the trademark of “Smart Screen”. After that the Company jointly launched the smart screen, called iCE SCREEN, with Tencent, which was sold out on its first sale. By following the trends of the development of the 5G and AI x IoT, TCL Electronics brings its revolutionary TCL·XESS Smart Screen to the world after seven years of technological breakthrough. Yahoo Finance

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