Posted by TCL Electronics
At 2020 Spring Product Launch, “TCL Making Life Intelligent”, TCL Electronics Holdings Limited unveiled 13 kinds of TVs marketed as “Large-screen Sound and Picture Experts that Understand You”. These kinds of TVs are categorized in 3 series, including “C8 Zhizhen QLED TV”, “P9 Hollywood Theater TV” and “V8 full scene AI TV” equipped with further enhanced sound and picture technologies and new Artificial Intelligence (AI) function. At the event, the Company announced its definition on “Smart technologies” by pursuing a two-pronged approach of “products + technologies” as well as interconnection between single smart product and various product categories to redefine “home and home appliances” and embrace the imminent 5G revolution.
The event was held online and streamed live due to the outbreak of Novel Coronavirus (the ”Epidemic”). According to TCL Falcon’s Nebula Big Data, the average daily time of users spent on TCL TV in Chinese Lunar New Year increased by 35% compared with the corresponding period of last year. The average daily click rate of “Against the Epidemic” channel on TCL Smart TVs registered over 50%, indicating that an increasing number of users choose TV as the news source of the epidemic. The “Learn from Home” channel attracted 120,000 users on its first day launch, indicating that more students take lessons on TV.
Three Highlights: Quantum Dot Pro, Top-notch Hi-Fi, and Upgraded Full-scenario AI
The “C8 Zhizhen QLED TV” is equipped with the quantum dot Pro 2020 technology. Quantum dot materials are high-quality nanoscale light-emitting materials that can display purer colors and improve the color gamut for TVs. Combined with TCL’s self-developed Q image quality engine technology, it has made in-depth optimization in terms of brightness, color and sharpness; thus, presenting perfect picture qualities. The “P9 Hollywood Theater TV” is positioned as a large-screen home theater with impressive sound effects. The P9 is equipped with Onkyo Hi-Fi audio and passed the examination from professional tuners of GoldenEar. The “V8 full scene AI TV” series offer: (1) hands-free AI interaction; (2) face/voice recognition for identifying different users and making personalized recommendations; (3) the AIPQ Engine for better sound and picture effects, which can identify and optimize 8 types of scenario and 9 kinds of content; (4) the large screen can be used to control the entire Smart appliances. These three series are each priced at affordable level, offering mass consumers premium picture and sound qualities and full-scenario AI TV from TCL Electronics.
As a leader of quantum dot TV company, TCL established a world-class electroluminescent quantum dot lab. It also has picture and audio quality teams with over 1,000 experts and 11 research institutes around the world. Moreover, it has engaged in the formulation of over 50 picture quality standards of national, industry and associations; and it has applied for over 700 patents about quantum dot technology, ranking No.2 worldwide. In 2019, sales volume of TCL QLED TVs grew by 66% year-on-year. It is believed that the penetration rate of quantum dot products will increase as the technology is transplanted from the high-end X series products to the C series products for the first time. The Company has five experts of GoldenEar working in six listening labs for different sound sources and two fully anechoic labs to ensure the perfect sound qualities of its TVs.
Upgraded T-LODGE for Better Lodging Products and Solutions
At the Spring Product Launch event last year, TCL Electronics introduced a brand-new business known as “AI x IoT” and debuted a 4T scenario-based product matrix, including T-HOME, T-LIFE, T-LODGE, and T-PARK. This year, an upgrade of lodging products and solutions under T-LODGE are announced. With the support of powerful SaaS platform, management of people, areas and facilities can be achieved via AIoT central platform and applets. In the ecosystem aspect, TCL Electronics partners with Alibaba and Ant Financial to jointly offer solutions for 4 scenarios, such as access management, energy management, audio and video entertainment and intelligent home appliances. The high-quality solution of smart health scenario provided by TCL Electronics is not only available to industry users but also to the mass. For example, TV works as the hub of a household, and becomes a control and display center by connecting all home appliances via edge computing gateway to support functionality in six typical scenarios, including security, smart interaction, sleep, bathing, health, storage and cleanup.
Kevin Wang, CEO of TCL Electronics, said, “Ensuring convenient and healthy live by smart technology is the most important issue. As 5G develops, we will pay more effort on the application of AI x IoT strategy in all product categories. To meet with consumers’ needs, we have to come up with Smart products with outstanding core functions and interconnection. In 2020, we are dedicated to providing users with smart and healthy living products and services on AI x IoT business.”