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Swapnil Purwar

“I have had very low expectations this festive season. As expected, earnings were 25 percent less than in 2019. However, our turnover was not impacted. Sales were Rs 2.5 crore in 2019 and the same in 2021.

Demand for 55-inch, 60-inch, 65-inch, 70-inch, and 75-inch TVs has increased by 50 percent over last year.

The brands I carry aren’t supporting me with any dealer incentives and schemes. All their support is being given to online retailers.  Offline sellers’ sales are suffering because of online retailers.

Fewer buyers than before are financing purchases. They’re preferring to pay cash.”

Brands retailed: Mi, Haier, Samsung, and Sony

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